Marketing Communication Strategy Through Social Media to Increase Children Book Sales

摘要

The purpose of this research was to determine the marketing communication strategy of children\u27s books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children\u27s books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer\u27s interest in order to increase children\u27s books sales. The results of this study show that the children\u27s book marketing communication strategies in publisher\u27s social media are fully and interactively utilized, as seen from the various activities posted on Facebook and Twitter. As well as the positive response from consumers who show their interest and desire to buy books offered or follow the event being held in order to increase sales.